Women going through menopause, typically aged 45 to 54, are stepping forward in record numbers, prioritising their health and wellbeing. Once the least active demographic (Sport England), this group is now driving a rapid shift in fitness engagement.

the fast-paced, results-driven world of health and fitness, it’s easy to focus solely on physical transformation, whether it’s clients hitting their goals or facilities upgrading equipment. But what about the people behind the business?

The conversation around menopause is evolving, from awareness to action. For fitness and wellness professionals, this is not just a health issue, it’s a leadership opportunity. Fitness facilities, education providers, and awarding organisations are in a unique position to lead on women’s health.

In an exciting development for sports and charity, Ian Daniell and the Fitness Industry Legends team are gearing up for a thrilling charity football match against the England Over 50’s Veterans team on February 23, 2025, at Bracknell Town FC. This match promises to be memorable, combining high-energy football with the chance to support vital causes.

In the fast-paced world of health and fitness, staying ahead of the competition requires innovation and adaptability. Integrating artificial intelligence (AI) into fitness operations can greatly enhance client engagement, streamline processes, and drive growth. Here are some creative ways AI can be leveraged to support fitness operators:

The success of personal training, especially with interval training, is rooted in enjoyment and how clients feel during sessions. Clients care less about what trainers know and more about how trainers make them feel.

By creating moments of enjoyment that drive positive behavior, trainers can ensure adherence, retention, and—most importantly—client success.

Top 10 Fitness Trends for 2025!

Insights from ACSM on what’s driving the future of fitness and wellness. Incase you haven’t seen it - here’s a preview:

Here are some spine-chilling marketing facts that could give anyone in the industry goosebumps:

Freemotion from iFIT selected Pocket Rocket Academy to support their new product installation at Fusion Lifestyle’s Kingsmead Leisure.

Paul Russell, Pocket Rocket Academy Tutor encouraged the team to work together, explore the new Freemotion equipment on the gym floor, and provided a learning experience that encompassed PT and Small Group Training as well as member interaction.

Over the last few weeks the gym team at Achieve Lifestyle have been undergoing various training workshops with Pocket Rocket Academy to better help and support their members following a complete refurbishment of their fitness suite with Life Fitness equipment.

TIME is the latest innovation from Pocket Rocket Academy, designed specifically for Local Authorities and Leisure Trusts. It's not just another program—it's a game-changer. TIME tackles the industry's toughest challenges: retention, adherence, visit frequency, onboarding, and most importantly, enhancing the overall human experience.

Pocket Rocket Academy has launched a new package within its learning and development portfolio - “Coaching Excellence” explores and encourages different layers of interaction on the gym floor, when and how these layers should be applied, and what to consider in regards to different member types.

With approximately 13 million women in peri /menopausal stages in the UK alone, there’s a significant demographic that stands to benefit from incorporating exercise into their management plan. Despite this, the activity levels among menopausal women tend to decline with age, leaving many susceptible to the health risks associated with a sedentary lifestyle.

It’s National School Sports week and what better way to acknowledge this than sharing a few insights from the recent Active Lives, Children and Young People survey conducted by Sport England.

Just 47% of children (3.5m) are meeting the Chief Medical Officers’ guidelines of taking part in an average of 60 minutes or more of sport and physical activity a day.

In this FitPro article, Keith Smith explores some factors that contribute to the optimal planning and executing of an optimal learning and development pathway. The learning and development pathway supports our journey towards our career goals, our professional outcomes and our industry objectives.

In recent years, the world has seen an uplift in social and technological changes, as well as unprecedented global events - posing a few challenges for those of us trying to maintain our mental health 😌

There is a profound difference between soft skills and character skills. Understanding the significance of nurturing both sets of skills for personal and professional growth, is paramount to our success in the workplace.

Keith Smith explores how personal trainers can influence the client experience and positively drive client behaviour, leading to increased client adherence, retention and success.

Following an always neuron stimulating conversation with my good friend, colleague, and mentor, Keith Smith, I found myself looking through some old certificates this morning

The latest McKinsey & Company research has revealed six wellness-related trends that have been gaining momentum and in true rocket style we have come up with our own captions for these trends and related these back to the wider health, wellness and fitness industry -