Client overview

Pocket Rocket has supported Excelsior since its conception in 2018, offering outsourced marketing management services. Starting on a project basis with a marketing workshop to define, develop and deliver brand identity and website creation, before acting as their entire marketing function - handling copywriting, PR and Media management, monthly newsletters, sponsorship agreements, creation of all sales and marketing collateral, and content creation in the form of video and photography.

Challenge

As with any start up business, Excelsior’s service offerings have changed over time and Pocket Rocket has supported these changes through regular strategy sessions, defining and redefining marketing messages and the to go to market approach. Managing this process has involved nurturing close relationships within the business, building trust and really listening to what the client needs are, and offering alternative perspectives when required. 

Excelsior’s website is their centre point, requiring ongoing development as the business continues to pivot and grow.

Solution

Pocket Rocket continues to work alongside Excelsior to map out their customer journey and reflect this from within the website. Regular content development means Excelsior’s website stays relevant and engaging and this includes the creation of; case studies, video production, testimonials, blog and news content as well as regularly updating and adding new services. 

Websites are and always should be a ‘work in progress’ and this is what we LOVE about our partners at Excelsior - they are always moving forward, constantly evolving and striving to deliver more for their customers.