National Football Trust: Trustee Recruitment Pack Redesign

Written By Cheriee Wales

The National Football Trust is a growing organisation with ambitious plans to expand its network of community football hubs from 18 to 30 by 2030. As part of this growth, they required a refreshed Trustee Recruitment Pack, one that better reflected:

  • Their strategic ambition

  • The scale of their operations

  • The calibre of individuals they were seeking to attract

The existing document contained strong content but lacked the structure, clarity and visual impact needed to communicate this effectively.

Our Approach

We began by fully understanding the brief, not just the content, but the intent behind it.

This meant:

  • Defining the target audience (senior, experienced, values-led individuals)

  • Identifying key messages that needed greater prominence

  • Reviewing how the document aligned with the organisation’s growth narrative

From there, we focused on three key areas:

1. Structure & Clarity
We refined the layout to improve flow, hierarchy and readability, ensuring key messages were clear and easy to navigate.

2. Visual Identity
Using the existing brand as a foundation, we introduced a more confident and consistent visual style to elevate the overall look and feel of the document.

3. Tone & Positioning
We sought to professionalise the narrative, ensuring the document reflected the importance of the Trustee role and the strategic direction of the Trust.

The Outcome

The final recruitment pack presents the National Football Trust as:

  • A structured, credible and ambitious organisation

  • Clear in its purpose and growth plans

  • Able to attract high-quality candidates aligned to its vision

It now communicates not just the role, but the opportunity to be part of a national organisation driving meaningful impact in grassroots football.

Key Takeaway

Effective design is not just about presentation.

It’s about ensuring that strategy, message and audience are aligned, so that the right people not only understand the opportunity, but are motivated to be part of it.

Visit www.leisureunited.com for more details. Click here to view the pack.

Cheriee Wales

Pocket Rocket provides high level business and marketing expertise keeping clients costs to a minimum and increasing productivity. Our global marketing capabilities coupled with unique business development expertise helps us dig deep into the roots of customer brands. We work together with clients to develop the right strategic direction for your business – mapping out goals, deliverables and key performance indicators (KPI’s).

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