Pocket Rocket Academy Evolves: Welcoming a New Director of Training & Education
Pocket Rocket Academy is entering an exciting new chapter.
As the Academy continues to grow and evolve, we’re delighted to welcome Dave Swis as our new Director of Training and Education.
This marks a significant step forward in our mission to elevate standards across the health, fitness, and wellbeing sector - through smarter education, stronger partnerships, and more impactful member experiences.
A Proven Leader in Health, Fitness & Wellbeing
Dave brings over 25 years of industry experience, with a career spanning health, fitness, and wellbeing at the highest level.
His expertise goes far beyond training delivery. Dave has built a reputation for:
Designing customer journeys that genuinely connect
Creating campaigns that inspire action and behaviour change
Leading, coaching, and developing teams to drive sustainable business growth
With experience working across global markets and with major brands, he understands what it takes to translate strategy into real-world impact - both commercially and operationally.
Strengthening Our Partnerships
In his role, Dave will play a key part in supporting and expanding our Academy ecosystem.
He will work closely with our existing partners, including:
Active IQ
Life Fitness / Hammer Strength
Freemotion from iFIT
Origin Fitness UK
— ensuring we continue to deliver relevant, high-quality education that meets the evolving needs of operators, teams, and members.
At the same time, Dave will lead the development of new growth opportunities, helping the Academy expand its reach and influence across the sector.
Driving the Next Phase of the Academy
The Academy has always been about more than training.
It’s about creating joined-up thinking across customer experience, operations, sales, retention, and exercise support as well as giving teams the tools they need to deliver consistently great experiences.
With Dave on board, we’re taking that vision even further.
His experience across Fortune 500 brands and the global leisure industry brings a new level of strategic thinking, commercial insight, and practical delivery - exactly what’s needed as we look to scale.
What This Means for Our Partners
For our partners and clients, this evolution means:
Even stronger, more connected learning programmes
Greater focus on real-world application and measurable outcomes
Continued innovation in how we support teams and member journeys
New opportunities to grow, differentiate, and lead in the market
And Finally…
Dave is officially now a rocket - he’s even got the socks. 🚀🚀🚀
