Wellness in the workplace
In recent years, the world has seen an uplift in social and technological changes, as well as unprecedented global events - posing a few challenges for those of us trying to maintain our mental health 😌
Nurture or Nature? The subtle difference between soft skills and character skills
There is a profound difference between soft skills and character skills. Understanding the significance of nurturing both sets of skills for personal and professional growth, is paramount to our success in the workplace.
The Client Experience - Written by Keith Smith
Keith Smith explores how personal trainers can influence the client experience and positively drive client behaviour, leading to increased client adherence, retention and success.
Are We Sacrificing Expertise for Efficiency? The Debate on Face-to-Face Learning in the Fitness Industry - Written by Paul Russell.
Following an always neuron stimulating conversation with my good friend, colleague, and mentor, Keith Smith, I found myself looking through some old certificates this morning
Six Wellness Trends Revealed
The latest McKinsey & Company research has revealed six wellness-related trends that have been gaining momentum and in true rocket style we have come up with our own captions for these trends and related these back to the wider health, wellness and fitness industry -
Marketing and Education: A match made in heaven
In today’s digital world, and as technology dominates almost every aspect of our lives, we are seeing less and less face-to-face learning and development taking place.
Opposed to working in isolation, marketing and face-to-face learning and development go hand in hand to create a strong alignment that breeds success.
Pocket Rocket Group launches new Academy service to enhance sector education
Pocket Rocket Group has launched a new Academy service dedicated to providing quality education to the health, fitness and wellness industry.
Through an established, trusted and well respected network of pure educators, Pocket Rocket Academy is set to deliver authentic experiences that drive retention of staff and members.
Disco with Active IQ
Back in October, we were privileged to deliver our DISCO workshop at the Active IQ team community day, hosted at Hilton Hotel in London's West End.
This session was specifically created for Active IQ to meet their business needs and with a bit of gold dust and scattering of sequins we led the team through a variety of value based activities - aligning their personal values with those of the business.
Client Work: Fitronics - Connecting the Industry
On 3rd and 4th October Fitronics hosted ConnectCX, a customer experience focussed event in partnership with Proinsight, and the annual CoursePro Summit for leisure industry professionals.
Across these two days Fitronics was joined by industry renowned speakers….
Client Work: European Fitness Landscape
Over the last few years, our industry has seen major changes, with many new or emerging fitness trends coming to light.
Now, consumer behaviours are shaping the way we ‘do fitness’ and once again our industry needs to be ready for change.
Client Work: Excelsior Experience Day
Following this years’ EVOLVE event on Human Experience and in partnership with Active IQ, Pocket Rocket Group and Burnley Leisure & Culture; Excelsior held an educational experience day on 18th October to support Senior Management and Leadership of Leisure Trusts and Health Club Operators with their Recruitment, Retention and Revenue strategies.
Panning for gold: re-imagine the human experience
“Panning for gold” is a one day deep dive into a brands ‘why’. Through a process developed by Pocket Rocket over a number of years, we help our customers to explore the golden opportunities within their business that may otherwise lie undiscovered.
Excelsior: Ready to disco
Having worked with Excelsior as a start up business for over five years, we have seen some monumental shifts year on year as the highly talented and forward thinking team adapt to ever changing market needs.
Evolving Together
3 years ago a simple discussion between the founding partners of EVOLVE; Leisure DB, Active IQ, Pocket Rocket Group, Taylor Wessing and Willmott Dixon became what is now a movement for the industry to drive collaboration through conversation, which ultimately leads to change.
A new chapter for Pocket Rocket
Pocket Rocket Group has appointed Nick Mennell as director to head up business development and sales consultancy.
Founded by Cheriee Wales and the late Lawra Angell, Pocket Rocket has delivered marketing expertise to the health and fitness industry since 2017, supporting a wide range of customers including fitness equipment manufacturers, technology companies, fitness operators and education providers.
Client work: An interview Alpine’s Head of Performance
Pocket Rocket worked with Power Plate UK and Sports Nation Magazine to facilitate an interview with Alpine’s Head of Human Performance - David Thompson.
2022 Year In Review
From a consumer perspective, feeling good is the new looking good, with many reports suggesting that emotional, mental and even spiritual wellbeing have overtaken physical fitness as the top reason for exercising.