Supporting Freemotion & iFIT with a Seamless Tradeshow Experience
We’re extremely proud to have been asked by iFIT and Freemotion to support Blake Fletcher, UK & Ireland Country Manager, with the full organisation, design, and build of their tradeshow booth at Elevate 2025, held at the ExCeL in London.
As a trusted and long-standing partner to Freemotion and iFIT on the delivery of learning and development to their commercial customer base across the UK, we were delighted to expand our support into the marketing and events space for this flagship show.
From Vision to Reality: End-to-End Project Management
Blake approached us with a simple brief: bring the Freemotion brand to life on the show floor while taking the operational stress off the team’s shoulders. Our remit included:
Sourcing and managing the stand build
Liaising with Elevate organisers and iFIT global teams
Coordinating stand layout, design, and finishings
Ordering and installing electrics, Wi-Fi, and show services
On-site build management before, during, and after the event
We ran the project through regular weekly calls, keeping all key stakeholders aligned, troubleshooting where needed, and ensuring deadlines were hit without compromise. From initial concept to final breakdown, our goal was to create a seamless experience and one where the Freemotion team could focus entirely on showcasing their innovation and engaging with customers.
Delivering More Than Just a Booth
To help elevate the brand presence even further, we also supplied a dedicated trainer on the day of the show. Their role was to demonstrate equipment live on the stand and confidently answer product questions, ensuring every visitor walked away with a clear understanding of Freemotion’s unique features and benefits.
What Blake Had to Say
“With a tight deadline ahead of Elevate in London, the team stepped in at the eleventh hour and completely took the pressure off. They managed the full end-to-end delivery of our tradeshow booth – from design and logistics to build and breakdown, with incredible attention to detail.
Everything from the stand design, electrics, and Wi-Fi to on-site coordination was handled seamlessly, allowing me to focus on our customers and delivering the best possible experience at the show.
They also provided a highly knowledgeable trainer on the day, who did a fantastic job demonstrating our equipment and answering customer questions about features and benefits – a huge value-add for us.
Their professionalism, calm under pressure, and commitment to getting it right made them an invaluable partner. I wouldn’t hesitate to work with them again.”
– Blake Fletcher, UK & Ireland Country Manager, iFIT & Freemotion
A Big Thank You
Thank you to Blake and the entire iFIT and Freemotion team for trusting us to deliver. We’re proud to have played a part in such a successful showing at Elevate 2025 - and we’re looking forward working together on future projects.
