Panning for Gold with Shifting Diabetes
When Phil Calvert, founder of Shifting Diabetes, joined us for our Panning for Gold workshop, he brought with him over 25 years of experience in coaching, teaching, and advocating for diabetes prevention through physical activity.
What he was looking for?
Clarity, structure, and support in turning that experience into a business strategy that could scale his impact.
Our Panning for Gold framework is designed for exactly this, helping founders like Phil unpack everything that’s in their heads and translate it into a clear, usable plan. We do it in a way that’s collaborative, focused, and as Phil described it - cathartic.
A Hands-On, Human Process
Over the course of a single day, we worked with Phil to:
Map out his offer and service structure
Define what makes Shifting Diabetes different
Clarify his brand values and tone
Identify his target audience(s)
Create a practical sales and marketing roadmap
The session was visual, interactive, and conversational - using Post-it notes, real-time discussions, and a shared wall of ideas to make sense of everything that had been swirling around in Phil’s mind for years.
Here’s What Phil Had to Say
“To be honest, I was very nervous about visiting Pocket Rocket Group for the Panning for Gold business strategy experience. I had no reason to be. PRG provided a fantastic, relaxing setup, and both Cheriee and Nick quickly put me at ease.
During the session, they managed to open my mind and extract 26 years of Physical Activity coaching and teaching. Together, we mapped it all out using Post-it notes, pinning key words on the wall in front of me.
At times, it felt overwhelming, but the process was truly cathartic. They helped me understand what I’m about, what my business stands for, and how I operate, all from my own perspective. From there, they developed a business strategy plan and walked me through it step by step.
I have to say, any business looking to clarify their aims, values, and future direction needs to spend a day with PRG! Thank you, Cheriee and Nick, now I can see my business clearly, and I’m ready to move forward with confidence.”
The Outcome
A clear business strategy
Defined brand messaging
A practical sales and marketing plan
Renewed confidence and direction
Whether you’re a founder, coach, or business leader, the Panning for Gold session is designed to meet you where you are, and guide you to where you need to go.
Interested in your own strategy session?
Let’s talk.
Want to learn more about Shifting Diabetes? Visit https://fweducation.co.uk/
